Stink Studios developed an immersive interactive film website for ASOS’ first menswear line launch. The experience allowed users to pause street dance performances, explore each dancer’s outfit, and purchase items directly within the interface. The project blended fashion, movement, and technology into a seamless shoppable narrative.
ASOS partnered with Snapchat to launch its first out-of-home campaign, using a teaser-led “Go Play” Snapcode to connect high-street media with digital engagement. Large-format placements in urban retail locations revived consideration, increased search, and supported major category and brand growth.