Ben & Jerry's Design Cases
1 case across 1 studio
News & interviews
- Exporting Brands Also Exports Culture, Shifts Global Perceptions
Creative Boom · May 27, 2025
Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.
- Mark Paton on Sustainability: B Corp
BP&O · Mar 2, 2023
In this BP&O Voices article, designer Mark Paton reflects on his studio’s journey to achieving B Corp certification and what it means for creative businesses. He discusses how the process reshaped their decision-making, client selection, and sustainability practices, emphasizing the value of B Corp as a framework for ethical and progressive business. The piece encourages other studios to consider certification as both a learning experience and a commitment to doing business for good.
- Ben & Jerry’s Revives Change Is Brewing to Drive Black Voter Turnout
· Sep 21, 2022
Ben & Jerry’s has revived its limited-edition flavor 'Change is Brewing' with new packaging by artist Laci Jordan. The 2022 campaign partners with Black Voters Matter to encourage Black voter registration and participation across Georgia through a scoop truck tour. The initiative continues the brand’s tradition of combining social activism with creative packaging design.