Dr. Martens

Design work for Dr. Martens, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jun 2025

Experience Design 1

Design cases by studio

Landor (1)

Retail Experience Redesign for Dr. Martens
Landor reimagined Dr. Martens’ retail experience to reconnect the brand with its rebellious roots. By transforming stores into cultural venues with live music, graffiti, and storytelling, the project reignited the brand’s subcultural spirit and boosted engagement and sales performance.
Apparel, Footwear, Graffiti, Live Music, Music

Designers behind the work

Designers and creative leads credited on Dr. Martens projects in press coverage.

Marina Willerat Pentagram20

Danat Monday Nights4

Jakeat SICKDOGWOLFMAN2

News & interviews

Exporting Brands Also Exports Culture, Shifts Global Perceptions

Creative Boom · May 27, 2025

Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.

Black Book Design CollectiveVMLDr. Martens Bootsbranding