Performance Marketing
The Brand Identity interviews James Simpson about Aconia’s evolution from a service-based studio to a product-focused brand offering boutique digital assets for SaaS companies. Simpson discusses the origins of Aconia from Seed Collaborative, their design ethos of 'Build Beautifully,' and the creation of mockup collections Willow and Sophia. The conversation explores how Aconia aims to bring warmth and heritage into the often sterile SaaS design space.