Stink Studios created a dynamic campaign for ROLI to promote its LEARN platform, showcasing how the brand is redefining the piano learning experience. Through short films, POV photography, and social content, the campaign contrasts traditional lessons with ROLI’s futuristic, interactive approach to music education.
DixonBaxi created a new brand identity for ROLI, a pioneering music technology company known for its expressive instruments. The refreshed identity unites professional musicians and new creators under a single vision of freeing musical expression, blending tactile design with a warm, human aesthetic inspired by the way ROLI instruments are played.
Aporva Baxi argues that increasingly accessible design tools and reasonable client-led compromises are causing creative work to converge into an unmemorable middle ground. Drawing on a brand-identity project for music-technology company Roli and the studio’s internal SuperFutures programme, Baxi advocates disrupting familiar processes, following intuition and making room for wonder.
The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.