Nick Bell
Co-Founder
In their own words
There’s never been a better time to be a designer.
The report is meant to inspire as much as it is to be a resource.
We’re in the business of creativity, and so it’s important that we reflect that in an ever-evolving visual world.
We’ve always been big believers in hiring/collaborating with people who are smarter and sharper than we are.
We help the world’s most ambitious brands connect with the industries most remarkable creative agencies.
Articles & interviews4
- The Creative Study: AUFI’s Nick Bell shares the impressive journey of ‘defining the undefinable’
The Brand Identity interviews AUFI co-founder Nick Bell about The Creative Study, a large-scale research and storytelling project exploring how creativity is defined and measured in modern business. Designed by Made Thought, the digital report compiles insights from global creative leaders and highlights the growing importance of creativity in leadership and organizational strategy.
- Made Thought and FutureCorp’s evolution of AUFI’s identity flaunts restraint and charisma
Made Thought collaborated with FutureCorp to evolve the brand identity and digital presence of AUFI, a London-based creative matchmaking company. The project balanced business confidence with charismatic warmth through a typographic pairing of Helvetica and Suisse Works, complemented by fluorescent color accents. The result is a refined, confident, and forward-looking identity that reflects AUFI’s collaborative ethos.