Nick Bell
Co-Founder
In their own words
There’s never been a better time to be a designer.
The report is meant to inspire as much as it is to be a resource.
We’re in the business of creativity, and so it’s important that we reflect that in an ever-evolving visual world.
We’ve always been big believers in hiring/collaborating with people who are smarter and sharper than we are.
We help the world’s most ambitious brands connect with the industries most remarkable creative agencies.
Articles & interviews
- The Creative Study: AUFI’s Nick Bell shares the impressive journey of ‘defining the undefinable’
The Brand Identity interviews AUFI co-founder Nick Bell about The Creative Study, a large-scale research and storytelling project exploring how creativity is defined and measured in modern business. Designed by Made Thought, the digital report compiles insights from global creative leaders and highlights the growing importance of creativity in leadership and organizational strategy.
- Made Thought and FutureCorp’s evolution of AUFI’s identity flaunts restraint and charisma
Made Thought collaborated with FutureCorp to evolve the brand identity and digital presence of AUFI, a London-based creative matchmaking company. The project balanced business confidence with charismatic warmth through a typographic pairing of Helvetica and Suisse Works, complemented by fluorescent color accents. The result is a refined, confident, and forward-looking identity that reflects AUFI’s collaborative ethos.
- Private View(s) is a podcast that looks beyond the portfolio to focus on what makes studios tick
The Brand Identity interviews Ask Us For Ideas co-founder Nick Bell about Private View(s), a podcast exploring the inner workings of leading creative studios. Created with editor David Michon and featuring studios like Collins, Made Thought, Base, Koto, and RoAndCo, the series focuses on process and philosophy rather than portfolio. Made Thought also designed the podcast’s colorful, modular identity system.
- AUFI Connects Ambitious Brands With Top Creative Agencies
The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.