Lululemon

Design work for Lululemon, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 6 studios. The full collection is included with Pro.

Advertising Campaign for Lululemon City Bound Hoodie
Stink Studios collaborated with Lululemon to promote the City Bound Hoodie as the ideal post-workout layer. The team produced a series of photo and video assets tailored for web ads, social media, and email marketing to highlight the hoodie’s versatility from sweat to street.
Apparel, City, Street

Campaign Identity for Lululemon Train
Studio NARI developed a campaign identity for Lululemon’s training line, reframing failure as progress through the concept 'Yet'. The design system used dynamic typography, high-intensity gradients, and motion cues to capture the tension and persistence of training culture. The identity extended across digital, environmental, and event applications to create a unified and motivating brand experience.
Apparel, Health

Concept Design for Lululemon Science of Feel
Territory Studio developed conceptual design work for Lululemon’s 'Science of Feel' clothing line. The project explored visual storytelling and motion-driven concepts to express the brand’s focus on performance, comfort, and sensory experience.
Animation, 3d Animation, 3d Illustration, Apparel, Clothing, Fabric, Yarn

Holiday Campaign Motion Design for Lululemon
Found Studio collaborated with Lululemon’s in-house creative team to bring the 2021 Holiday Gifting campaign to life across digital and in-store channels. The ‘Unwrap the Season’ films combined live-action footage with dynamic unwrapping animations, unified by a master pattern adapted in multiple colourways. The result was a cohesive visual system that extended across retail, print, and digital touchpoints.
Apparel

Interactive Yoga Experience for Lululemon
FIELD.IO collaborated with Lululemon to create 'Finding Stillness', a poetic and interactive digital experience inspired by yoga and mindfulness. The project invites users to explore movement and calm through playful visual interactions that evoke a sense of balance and presence.
Apparel, Screen, Yoga

Packaging Experience for Lululemon Ambassador Program
Parker Studio collaborated with Imprimerie du Marais to design an elevated packaging system for Lululemon’s ambassador community. The bespoke kits combined luxury materials, modular construction, and vibrant detailing to reflect the brand’s dual focus on performance and lifestyle. The result delivered a tactile, eco-conscious unboxing experience that deepened brand connection and storytelling.
Apparel

Designers and creative leads credited on Lululemon projects in press coverage.