Asics Design Cases
Designers behind the work
Designers and creative leads credited on Asics projects in press coverage.
Designers and creative leads credited on Asics projects in press coverage.
The Brand Identity interviews Vinicius Theodoro, founder of Studio Tempo, about building an inclusive and culturally resonant design practice in São Paulo. The conversation explores the studio’s Afrocentric approach, modular team structure, and projects such as the AMA children’s shampoo identity and the creation of Sohi, its 3D and motion division. Theodoro discusses how diversity, collaboration, and cultural sensitivity shape the studio’s creative process and future ambitions.