A campaign created for Hennessy in collaboration with basketball icon LeBron James. The work positions the cognac brand within a high-profile sports and luxury partnership.
Stink Studios collaborated with Hennessy and director Nicolas Winding Refn to create a multi-sensory VR experience inspired by the brand’s iconic X.O cognac. The project takes users through seven immersive chapters that evoke the layered taste and emotional depth of the drink. The result is an interactive journey blending film, art, and technology into a surreal digital odyssey.
This project page appears to be unavailable, but based on the URL, it likely featured a creative collaboration between Hennessy and the NBA. The work probably explored a campaign or visual identity celebrating the partnership between the luxury cognac brand and the basketball league.