TACTYC Studio collaborated with HUGO BOSS to create a campaign promoting their new sneaker and 'The Change' concept. The project focused on integrating the product into a Parisian setting and was distributed across social media and various broadcast channels.
Stink Studios created 'Kino', an interactive film for Hugo Boss that invited users to 'see differently' through motion-based engagement. By using webcam head detection, viewers could alter their perspective and explore the narrative in a dynamic, immersive way.
Strichpunkt Design created a series of annual reports for the premium fashion brand Hugo Boss, spanning 2009 to 2011. The project combined striking large-format photography in print with sophisticated online reports, ensuring a consistent and high-end brand presentation across media.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.