Sony Design Cases
Designers behind the work
Designers and creative leads credited on Sony projects in press coverage.
Designers and creative leads credited on Sony projects in press coverage.
The Brand Identity interviews Manuel Steiner, founder of Berlin-based creative office 27BUCKS, as the studio marks its tenth anniversary. Steiner discusses the importance of cultural literacy in design, the evolution of his team, and the launch of their new insight platform 'For Future Reference.' The conversation explores how 27BUCKS balances strategy and creativity to build enduring brand architectures for clients like Apple, COLORS, and Mercedes-Benz.
The article explores the 1980 Minolta rebrand by Saul Bass, Herb Yager & Associates, detailing how the new logo reflected the company’s shift from mechanical to electronic and optical technologies. It discusses the design rationale, criteria, and deployment across various applications, as well as the logo’s evolution after Minolta’s merger with Konica.
