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Interactive Campaign for Sony WH-1000XM5 Launch by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Sony

Work: Campaign

Industry: Technology

Interactive Campaign for Sony WH-1000XM5 Launch

AKQA created 'Life in Pink,' an interactive campaign for Sony’s WH-1000XM5 Smoky Pink headphones. Through a hotline experience with Zara Larsson, fans shared personal stories and accessed exclusive content, transforming a product launch into a cultural event that blended music, fashion, and connection.

More in pink, gray

View on AKQA's Website →

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Tags: Experience, Interaction, Lifestyle, Music

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