Aline

Cases

• A Line Studio
• Showreel For A Line Studio
• Advertising, Engagement, Forum, Platform, Trend

• Abnormal Security
• Brand Identity And Website Design For Abnormal Security
• Cybersecurity, Grid, Motion, Precision, Technology

• Crossover Health
• Brand Identity For Crossover Health
• Access, Funding, Health, Patient, Revenue

• Curology
• Brand Creation For Personalized Skincare Line Agency
• Aging, Empowerment, Innovation, Partnership, Personalized, Skincare

• Fells Andes
• Brand Identity For A Luxury Homewares Brand
• Eco-conscious, Handcrafted, Homeware, Luxury, Partnership, Sustainability

News & interviews

• Finally, DearClient is changing when and how creatives get paid

  The Brand Identity · Apr 28, 2026 · Interview

  The Brand Identity interviews David Tanguy, founder of design studio Praline, about his new platform DearClient, which aims to change how creatives get paid by requiring clients to pay before unlocking final files. Built in Germany with Stripe infrastructure and GDPR compliance, the tool promotes fairer payment practices and transparency. Tanguy discusses the cultural shift it represents and the positive response from the creative community.

  Pralinedigital
• Praline’s identity for contemporary art gallery MAP mirrors the energy of its artistic community

  The Brand Identity · Nov 1, 2023

  London-based studio Praline created a bold new visual identity for Miami art foundation MAP, reflecting its inclusive and energetic approach to contemporary art. The identity centers on the statement 'Less words. More art.' and uses Radim Peško’s A Gothic typeface alongside a color palette drawn from the gallery’s own collection. The result is a flexible, art-led system that mirrors MAP’s creative community.

  PralineMAPbranding
• David Tanguy details how creatives can improve their business skills with his Studio Focus programme

  The Brand Identity · Jul 4, 2023 · Interview

  The Brand Identity interviews David Tanguy, founder of London-based studio Praline, about his new business education initiative, Studio Focus. The programme helps creative studio owners strengthen their business acumen through a structured process of analysis, simplification, and application. Tanguy shares insights from his 20 years of experience and emphasizes the importance of client-centric thinking and strategic clarity for sustainable studio growth.

Clients