A LINE partnered with Tatari to evolve their brand positioning and digital experience as the company transitioned from managed services to a self-serve platform. The project included redefining brand architecture, refining messaging for multiple audiences, and implementing a bold, animation-driven UI system to enhance engagement and clarity.
A LINE developed the name and visual identity for Forward, a thought leadership event series by Tatari exploring the future of TV advertising. The design evolved Tatari’s existing system into a bolder, more futuristic expression, featuring a pixel-based 'F' symbol and simplified color palette. Motion assets were also created to support digital signage and event applications.
A LINE partnered with Tatari to create a scalable brand identity and strategy that reflects their role as innovators in modern TV advertising. The new identity transforms complex data-driven insights into bold simplicity, using TV-inspired visual elements and motion to convey forward progress and digital sophistication.