Used by Aline
Set for Rotate
Cases set in Denton, as credited by the studios in their own writeups.
The Brand Identity · Sep 25, 2024
This instalment of The Edit highlights five branding projects from Smith & Diction, Vanderbrand, Memory Studio, A LINE and United Design Lab. Projects include Minted’s running-oriented fashion refresh, Corktown’s gradient-led residential identity, a minimalist gallery identity, Rotate’s cybersecurity rebrand, and SKYPEOPLE’s technology-focused outerwear branding.
The Brand Identity · Apr 27, 2023
Nottingham multidisciplinary creative studio ShiftWalk created a visual identity for San Francisco architecture practice STUDY. The system combines a restrained black-or-white logo, electric colour used around minimal text, material-like weathered textures, and a trio of typefaces under ShiftWalk's "Textural Bold" approach. A full stop in the STUDY. logotype reinforces the practice's collective, internationally operating character and adds a brutalist note.
The Brand Identity · Feb 2, 2023
How&How created a bold and empowering brand identity for femtech company Emm, centering on waves as a metaphor for menstrual cycles and health data. The design uses vibrant colors, kinetic illustrations, and strong typography to reframe period care as a positive and empowering experience. The project reflects a shift in female healthcare branding toward confidence, technology, and inclusivity.
