The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Field of PlayScandinavian Design GroupHow&HowPuresportNorsk helsenetteditorial
How&How created a bold and empowering brand identity for femtech company Emm, centering on waves as a metaphor for menstrual cycles and health data. The design uses vibrant colors, kinetic illustrations, and strong typography to reframe period care as a positive and empowering experience. The project reflects a shift in female healthcare branding toward confidence, technology, and inclusivity.
