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Emm Design Cases | D1S1

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Emm

Design work for Emm, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

How & How (1)

Brand Strategy and Identity for Emm
How&How developed a comprehensive verbal and visual identity for Emm, a pioneering femtech company behind the world’s first smart menstrual cup. The new brand empowers women through a bold, empathetic voice that reframes period health as a vital part of overall wellbeing.
Cup, Health

Designers behind the work

Designers and creative leads credited on Emm projects in press coverage.

Cat Howat How&How28

News & interviews

Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today
The Brand Identity · Mar 1, 2024
The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Field of PlayScandinavian Design GroupHow&HowPuresportNorsk helsenetteditorial
How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm
The Brand Identity · Feb 2, 2023
How&How created a bold and empowering brand identity for femtech company Emm, centering on waves as a metaphor for menstrual cycles and health data. The design uses vibrant colors, kinetic illustrations, and strong typography to reframe period care as a positive and empowering experience. The project reflects a shift in female healthcare branding toward confidence, technology, and inclusivity.
How&How Emmbranding
Cat How