Stink Studios collaborated with MING Utility and Entertainment to create an interactive short film celebrating Polaroid’s 80th anniversary. The project tells the story of Polaroid’s founder through cinematic storytelling, dynamic transitions, and immersive interactions that reflect the brand’s innovative legacy.
Love + Money partnered with Polaroid to create a digital-first comeback for the iconic analogue brand. The project reconnected Polaroid with its heritage through a refreshed identity, new e-commerce platform, and cohesive global campaigns, resulting in significant growth in sales and turnover.
Build in Amsterdam partnered with Polaroid to completely redesign and rebuild Polaroid.com, creating a digital experience that captures the brand’s tactile and analogue essence. The new platform bridges the gap between Polaroid’s hands-on creativity and the digital world, offering an intuitive shopping experience enriched with real-life photography, community features, and advanced headless technology.
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
Paul Belford reflects on a 1980 Polaroid press ad created by Doyle Dane Bernbach, led by art director Helmut Krone. He praises its timeless design, minimalism, and boldness in omitting traditional branding elements like logos and headlines. The piece highlights how strong product recognition and conceptual clarity can replace conventional brand identifiers.