About
British art director and graphic designer, and founder of Paul Belford Ltd. His studio works across branding, advertising and editorial design, with an emphasis on ideas, typography and craft.
SourceIn their own words
My advice to any young ad creative today is ‘know your history’.
This ad really couldn’t be much better. Look and learn.
Timelessness may be one of the best indicators of great art direction.
Honestly, how can anyone not be blown away by these visuals?
The intention was to counter the museum’s staid image and appeal to a much younger audience; people who normally would never consider visiting the V&A.
If you have a compelling idea that attracts and holds the viewer’s attention, you really don’t need a big logo.
Guidelines. Not 'rules' and definitely not 'straitjackets'.
Articles & interviews
- New Logo & Branding for Ten by Paul Belford Ltd
BP&O features Paul Belford Ltd’s new brand identity for Ten, a London-based health and fitness studio chain. The identity centers on a geometric logo formed by a line and circle symbolizing balance and the number ten, complemented by pastel tones, tinted photography, and the Funkis typeface. The article praises the simplicity, wit, and technical precision of Belford’s work.
- New Logo & Packaging for Spudos by Paul Belford Ltd
BP&O features the new branding and packaging for Spudos, a hand-cooked crisp brand, designed by London studio Paul Belford Ltd. The identity draws inspiration from potato printing, combining a geometric logotype with organic textures to evoke simplicity and playfulness. The compostable packaging and transparent design reinforce the brand’s sustainable and honest positioning within the snack market.
- Paul Belford on Ads: Intercity press ad
Paul Belford reflects on a 1992 Saatchi & Saatchi press advertisement for Intercity trains, praising its inventive art direction, disciplined typography, and thoughtful photography. He highlights the collaboration between Alexandra Taylor, James Lowther, and Michael Kenna, noting how the ad’s restraint and composition make it memorable and effective.