Other · Strategist · Creator · Chief Creative Officer
One of my key takeaways is that Lions is now a tale of two festivals: the advertiser festival and the creator festival.
We built this with ourselves in mind - we needed this space.
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
Creative Boom reports on The Neu Project’s 'Calm on the Croisette', a neuro-inclusive pop-up space at Cannes Lions 2025. Designed by autistic creatives Megan Henshall and Rachel Lowenstein, the activation offered a sensory-friendly environment for neurodivergent attendees. The initiative highlighted the growing importance of neurodiversity and inclusion in the creative industry.