Vice President · Other
The question was no longer whether AI would replace creativity; it was about where human value sits once everyone has access to the same tools.
People are seeking truth, possibility and a new way of living.
We look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort and the indulgence of simple pleasures that we can gift and share with others.
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
Pantone has named 'Cloud Dancer' (PANTONE 11-4201), a soft white hue, as its Colour of the Year 2026. The shade is described as a calming, reflective tone that invites clarity and creative renewal. The announcement includes collaborations with illustrator Emiliano Ponzi and brands like Motorola, Play-Doh, and Spotify, marking a year-long celebration of simplicity and creative space.
Creative Boom reports that Pantone has announced 'Mocha Mousse' (PANTONE 17-1230) as its Colour of the Year for 2025. The warm, soft brown tone is described as evoking comfort, indulgence, and calm, reflecting a global desire for wellness and simplicity. Pantone has partnered with Wix and other brands to bring the colour to life through digital and design assets.