Laurie Pressman
Vice President
In their own words
The question was no longer whether AI would replace creativity; it was about where human value sits once everyone has access to the same tools.
People are seeking truth, possibility and a new way of living.
We look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort and the indulgence of simple pleasures that we can gift and share with others.
Articles & interviews3
- Cannes Lions 2026: Resonance, Niche, and Analogue Will Shape Creativity
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
- Pantone crowns 'Cloud Dancer' as its Colour of the Year 2026, inviting creatives to breathe again
Pantone has named 'Cloud Dancer' (PANTONE 11-4201), a soft white hue, as its Colour of the Year 2026. The shade is described as a calming, reflective tone that invites clarity and creative renewal. The announcement includes collaborations with illustrator Emiliano Ponzi and brands like Motorola, Play-Doh, and Spotify, marking a year-long celebration of simplicity and creative space.
- "Pantone Reveals Mocha Mousse as 2025's Colour of the Year"