Helmut Krone
Designer, Art Director
Articles & interviews2
- Design Agency Economics Squeeze Out the Middle Ground
Steven Heller interviews photographer Craig Cutler and illustrator Craig Frazier, the duo behind 2Craigs, about a new series of fictional-business advertisements. Drawing on the simplicity of classic DDB work and Helmut Krone's Volkswagen and Porsche designs, the pair combine Cutler's photographs with Frazier's design and copy to satirize advertising claims through deliberately low-quality products and services.
- Paul Belford on Ads: Polaroid press ad
Paul Belford reflects on a 1980 Polaroid press ad created by Doyle Dane Bernbach, led by art director Helmut Krone. He praises its timeless design, minimalism, and boldness in omitting traditional branding elements like logos and headlines. The piece highlights how strong product recognition and conceptual clarity can replace conventional brand identifiers.