Stink Studios collaborated with Google Zoo to create Project Muze, a virtual design engine for Zalando that uses machine learning to generate personalized fashion looks. The project combined data-driven insights with creative experimentation, resulting in surreal digital fashion designs showcased at the Bread & Butter Fair in Berlin.
Kurppa Hosk developed a refreshed brand identity for Zalando as it evolved from an e-commerce pioneer to a leading international fashion destination. The new system features a versatile typeface superfamily, a vibrant orange palette, and a re-energised logotype that balance flexibility and consistency across markets. The result positions Zalando as an inspiring platform for self-expression and style confidence across Europe.
Socialclub Paris created a campaign for Zalando to promote Hôtel Mahfouf’s exclusive Room N°14 collection by Lena Situations. The project celebrates themes of love, friendship, and style through a playful and fashion-forward visual narrative.
Strichpunkt Design developed a storytelling concept for Zalando to communicate its sustainability goals and progress. The modular visual system, featuring clear infographics and engaging illustrations, helps explain complex environmental topics in an accessible and inspiring way across all communication channels.
In this POV essay for It’s Nice That, creative director and SEEK/FIND founder Tabitha Swanson explores the growing sense of exhaustion among designers who feel pressured to constantly upskill in response to rapid technological change. Reflecting on her own career across UX, 3D, AR, VR, and AI, Swanson critiques the relentless pace of innovation and the toll it takes on creative craft and mental health. She questions whether the industry’s obsession with new tools and trends is sustainable or spiritually fulfilling.
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.
No Service 24/7Heine/Lenz/ZizkaNo Influence 24/7NikeHighsnobiety