Luca
Other · Founder
Articles & interviews
- Little Troop Crafts Playful Identity for MoMA Family Festival
Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.
- Ken Hegemann on creative directing and thinking digital-first at No Service 24/7
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.