Ken Hegemann
Creative Director, Designer
In their own words
It was our intention to create a very clear and well-structured image of Tom’s body of work, to create calm and a tight focus between viewer and painting.
To me, this almost feels like the clear white space surrounding the heads in relation to the overall composition of his paintings.
Helvetica sometimes feels like the visual equivalent of air or water, which is great, it felt natural and we did not need anything else for this project.
I really liked the idea of losing yourself in one specific, favourite detail or structure besides the overall clear shape and form of the painting.
We were looking for a handy format for the catalogue, but still big enough to show some larger images of Tom’s work within a clear white frame.
From an early age, I was heavily influenced by music and film.
We don’t want to think of digital solutions as an adaption of more traditional design disciplines.
To me, it’s all about reliable derivation.
Articles & interviews3
- Ken Hegemann designs functional catalogue for Tom Król
Berlin-based creative and art director Ken Hegemann created the catalogue and identity for fine artist Tom Król's 2020 LIMBO exhibitions at NAK and Kunstverein Augsburg. The reduced A4 publication uses Helvetica Neue, generous white space and a full-scale reproduction of Król's painting Mond on its dust jacket to provide a quiet, functional frame for the artist's expressive work.
- Ken Hegemann on creative directing and thinking digital-first at No Service 24/7
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.