Universal Everything created 'Run Forever', a digital video artwork visualizing Hyundai Motor’s vision of sustainable design and green energy. Inspired by the water cycle, the piece depicts a runner transforming through natural elements to symbolize renewable hydrogen fuel and infinite energy. The artwork launched at Hyundai Motorstudio Busan as part of the brand’s exploration of design and clean mobility.
Universal Everything created a multi-sensory kinetic installation for Hyundai Motor Company at the Motorstudio Design Room in Goyang, South Korea. The immersive experience uses 1,411 kinetic rods, a 360º video wall, LED lighting, and surround sound to express Hyundai’s design philosophy of sensuous sportiness, human-centric design, and future mobility.
Ordinary People created the key visual and graphic identity for Hyundai Blue Prize Design 2021’s exhibition, Do You Miss The Future? The work uses fragmented dial axes and multiple temporal perspectives to represent pandemic-era uncertainty, disrupted time, and imagined futures.
Ordinary People reinterpreted its Everyday Graphic Calendar project from the perspective of 2050. The installation uses a series of silkscreen-printed fabric banners to explore fragmented, reconfigured time in a hyper-connected society.
Stink Studios partnered with Hyundai Artlab to create a unified digital presence across web and social platforms. The project introduced a dynamic gradient-based visual identity and an intuitive website that serves as a hub for exhibitions, commissions, and research, fostering global engagement with the arts.