Kinetic Installation For Hyundai Motorstudio Design Room

Universal Everything created a multi-sensory kinetic installation for Hyundai Motor Company at the Motorstudio Design Room in Goyang, South Korea. The immersive experience uses 1,411 kinetic rods, a 360º video wall, LED lighting, and surround sound to express Hyundai’s design philosophy of sensuous sportiness, human-centric design, and future mobility.