Stink Studios created a series of documentary films for Persol, celebrating craftspeople from around the world. The films highlight the artistry, dedication, and heritage behind traditional craftsmanship through cinematic storytelling.
Made Thought reimagined Persol’s brand by reconnecting it with its original purpose — the sun. The rebrand celebrates the brand’s Italian heritage and spirit of adventure through a warm, optimistic identity spanning store design, digital experiences, and global campaigns.