Tomorrow Bureau created a speculative digital film for HOKA titled 'Speed of Light'. The project explores movement, light, and performance through futuristic visual storytelling, merging athletic energy with immersive digital aesthetics.
Stink Studios partnered with HOKA to create a series of films that bring professional athletes closer to passionate amateur runners. The campaign explores the unseen world of pacers and guides, and later expands into a content franchise celebrating the unique mindset of elite runners. Through storytelling and visual design, the project highlights trust, purpose, and the eccentric rituals of running culture.
The article profiles Polish graphic designer Andrzej G, whose loud, maximalist works reinterpret early 2000s aesthetics through digital collage and layered multimedia. His projects span posters, cover art, branding, and clothing for musicians and fashion brands, blending nostalgia with Gen-Z energy. The feature highlights his process-driven approach and fascination with imperfection and chaos.
Los Angeles-based creative studio Los York developed a visually precise yet rugged campaign for HOKA’s Mafate X trail running shoe. Drawing inspiration from South Africa’s wild terrains, the campaign balances technical precision with natural grit through modular grids, typographic systems, and a striking orange palette. Creative Director Michael Mavian describes the work as a dialogue between the unpredictable outdoors and a deliberate, engineered design language.