Hyundai

Design work for Hyundai, collected from the studios behind it.

Design cases by studio

Digital Campaign for Hyundai Elantra and Sonata
Haus developed an interactive digital experience to showcase the new Hyundai Elantra and Sonata models. The project featured immersive walkaround videos, contemporary set design, and engaging infographics to make the car buying process more intuitive and visually appealing.
Car, Vehicle

Interactive campaign app for a global automaker
Haus partnered with Hyundai on the Because Football initiative to build the Put Your Profile On The Line web app, letting NFL fans challenge friends in weekly matchups for a chance to win Super Bowl LI tickets. The experience integrated Facebook login, friend targeting, sharing, and notifications to drive organic reach beyond paid media. Haus devised a notification strategy using Facebook’s API and an email program to alert users to wins, losses, and upcoming games. A dashboard let participants track scores and sweepstakes entries, encouraging repeat engagement and sustained participation throughout the NFL season.
App, Gamification, Sweepstakes, Dashboard, Api

Custom Typeface for Hyundai Global Rebrand
Hyundai commissioned Lit Create and HvD Fonts to develop custom typefaces supporting its transformation into a modern, intuitive, and emotional global automotive brand. The typographic system was also created for the IONIQ subbrand and Genesis premium brand, with global implementation beginning in 2017.
Car

Global Launch Film for Hyundai Ioniq 9
The Mill collaborated with Innocean Worldwide to craft a cinematic global launch film for the Hyundai Ioniq 9. Combining live-action direction, dynamic choreography, and advanced VFX, the piece celebrates belonging and innovation through a sleek, emotionally resonant visual narrative.
Animation, 3d Animation, 3d Illustration, Car

Interactive Campaign Experience for Hyundai Santa Fe
Stink Studios created an immersive online experience to extend Hyundai’s 2013 Super Bowl campaign for the Santa Fe. The project featured five handcrafted dioramas, animation, and interactive elements that mirrored the adventurous spirit of the TV ad, allowing users to explore an epic digital world tied to the car’s features.
Animation, 3d Animation, 3d Illustration, Building, Car, Hand-drawn Illustration, Motorcycle, Mountain, Museum, Music, Park, Pixel Art

Virtual Production Campaign for Hyundai Kona
AKQA collaborated with Hyundai to create a cinematic campaign for the next-generation KONA, showcasing its Electric, Hybrid, and Performance variants. Using Unreal Engine and LED volumetric stage technology, the films immerse viewers in surreal, futuristic cityscapes that reflect the car’s innovative spirit and the idea of living unlimited.
Animation, 3d Animation, 3d Illustration, Camera, Car, City, Transport, Vehicle