Interactive Campaign App For A Global Automaker

Haus partnered with Hyundai on the Because Football initiative to build the Put Your Profile On The Line web app, letting NFL fans challenge friends in weekly matchups for a chance to win Super Bowl LI tickets. The experience integrated Facebook login, friend targeting, sharing, and notifications to drive organic reach beyond paid media. Haus devised a notification strategy using Facebook’s API and an email program to alert users to wins, losses, and upcoming games. A dashboard let participants track scores and sweepstakes entries, encouraging repeat engagement and sustained participation throughout the NFL season.