KesselsKramer created 'Make with a Red Stripe', a collaborative campaign celebrating the brand’s DIY and musical heritage. The initiative included projects like a sound system built from 10,000 recycled Red Stripe cans, highlighting creativity born from limited resources.
KesselsKramer created immersive venue installations for Red Stripe’s ‘Make with a Red Stripe’ series at iconic music venues The Silver Bullet and The Bar Fly. Collaborating with illustrator Rose Stallard, the installations celebrated creativity and the tools of making through expressive wall art.
KesselsKramer’s KK Outlet extended Red Stripe’s MAKE campaign with ‘The Makers of Carnival’, celebrating the creators behind Notting Hill Carnival. The project featured black-and-white portraits by photographer Pennie Smith displayed on wooden chipboards along Portobello Road, turning the streets into a raw, open-air gallery that reflected the event’s DIY spirit.
KesselsKramer collaborated with artist Spaceboy and animation crew Blac Ionica to create a street art and stop-motion campaign for Red Stripe. The project transformed a working fish market’s shutters into a visual story inspired by Red Stripe’s Jamaican roots and DIY recording culture. The result blended local installation art with national appeal through multi-platform storytelling.
KesselsKramer collaborated with Red Stripe to create 'Make It Move', part of the brand’s 'Make With A Red Stripe' cultural initiative. The project featured four Luton vans transformed into mobile artworks by international artists, celebrating creativity and community through movement and collaboration.
Stink Studios transformed a local East London corner shop into a fully interactive musical instrument for Red Stripe’s 'Make Music in the Corner Shop' campaign. Everyday products became instruments that played a classic Jamaican tune when customers picked up a Red Stripe, creating a joyful and unexpected brand experience.