Stink Studios partnered with WeTransfer to create its first-ever large-scale brand campaign, 'You make. We transfer.' The campaign celebrated creativity by showcasing artists’ processes across digital, print, and out-of-home platforms, positioning WeTransfer as a humble supporter of creative work. It gave the brand a distinct public voice and significantly improved key perception metrics like trustworthiness and innovation.
Stink Studios partnered with WeTransfer to extend the Los Angeles-based art and activism festival Into Action into a downloadable digital experience. The campaign combined physical posters, social media motion assets, and interactive resources to inspire continued activism beyond the event. The project generated over 15 million impressions and became a spontaneous art installation during the Women’s March.
To mark the 40th anniversary of The Golden Record, Stink Studios collaborated with WeTransfer to create an interactive website featuring commissioned music, film, art, and literature. The experience invited users to explore humanity’s creative spirit through immersive modules like ‘Starchat’ and ‘Soundbox,’ blending real-time audio interaction with striking animation and design.
Stink Studios partnered with WeTransfer to create 'Please Leave,' a bold campaign encouraging people to step away from screens and engage with real-world creativity. The work introduced a refreshed brand identity through a film, motion graphics, and tactile visuals inspired by modern art and animation.
BUCK collaborated with WePresent, WeTransfer’s arts platform, to design a modular visual system for the immersive screens at Outernet London. The team created dynamic templates and motion-driven visuals that unified diverse artistic content across multiple large-scale digital environments. The result was a cohesive and flexible exhibition experience that celebrated global creativity through spatially considered design and cinematic sound.
The Brand Identity interviews Paul Metsers, founder of Akoya Mockups, about his approach to creating authentic, human-centered mockups that balance street photography and studio precision. Drawing from his background in fashion photography and UX design, Metsers explains Akoya’s three-pillar philosophy inspired by the Japanese pearl and his commitment to real-world shooting over AI generation. The conversation explores his creative process, community engagement, and plans for expanding Akoya into a broader creative resource.
The article introduces 'Not a Playbook', a new publication by WeTransfer’s Damian Bradfield and strategist Andreas Tzortzis, exploring how brands can build authentic relationships with creatives. Designed by Kris Pyda of Studio Pyda, the book reflects WeTransfer’s ethos of trust and long-term collaboration with artists. The piece highlights lessons from WeTransfer’s creative partnerships and its approach to authenticity and community engagement.
Creative Boom interviews Paul Metsers, founder of Akoya Mockups, about his mission to create realistic, emotionally resonant mockup resources for designers. Drawing on his background in fashion photography and design, Metsers focuses on authenticity and the tactile qualities of light and texture. The piece explores how Akoya Mockups fills a gap in the market for realistic presentation tools and has built a strong creative community.
It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.