Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →Unlock the full archive →

D1S1 Design Spotlight

Home Directory Explore Read Jobs Pricing

Sign Up / Login

Home Directory Explore Read Jobs Pricing

Sign Up / Login

D1S1 Design Spotlight

Curated design studios, case studies and jobs — updated daily.

Directory

Studios Countries Cities & Maps Tech Stack Clients People Design Pioneers Type Foundries

Explore

Work Industry Tags Colours Fonts Bespoke Typefaces Awards Events Timeline Monthly Archive Weekly Archive Today's Archive

Read & Jobs

Jobs Articles Design Books News Pricing

About

About Publishing Guide Contact RSS Feed

Privacy Terms Cookies

© 2026 D1S1 · Made by Partdirector in Matosinhos, Portugal

Half Magic Design Cases | D1S1

← Clients directory

Half Magic

Design work for Half Magic, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jun 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Mythology (1)

Brand Identity and Packaging for Half Magic Beauty
Mythology developed the brand identity for Half Magic, the beauty line founded by Doniella Davy, the makeup artist behind the hit show Euphoria. The studio collaborated on packaging design and campaign launch materials, translating the show's expressive aesthetic into a bold, inclusive beauty brand.
Beauty

Designers behind the work

Designers and creative leads credited on Half Magic projects in press coverage.

Margot Lévêqueat Claude Type12

Sophie Mascatelloat Mythology3

News & interviews

Mythology creates Half Magic beauty brand identity
The Brand Identity · Sep 7, 2023
New York creative company Mythology named and developed the complete identity and packaging world for Half Magic, Doniella Davy's vegan and cruelty-free cosmetics line inspired by her makeup work for Euphoria. The system combines a diamond logo, restrained sans serif typography and Sara Rabin's fantastical illustrations with colorful, modular packaging designed to reduce plastic use. Sustainable materials include biodegradable PaperFoam primary packs, tree-free paper secondary packaging and recyclable tin pans.
Mythology Half Magicpackaging
Margot Lévêque