Mythology partnered with Supernatural to create a playful advertising campaign introducing their VR fitness experience to a wider audience. Featuring Jane Fonda, the campaign reimagines 1980s workout culture with a self-aware, nostalgic twist that challenges the seriousness of traditional fitness marketing.
Mythology partnered with Meta-owned VR fitness brand Supernatural to refresh its brand foundations under the new platform 'Unreal Fitness.' The project redefined the brand’s positioning and visual identity, introducing a dynamic, cinematic aesthetic that blends fitness realism with otherworldly landscapes to capture the transportive nature of Supernatural workouts.
Mythology partnered with Meta-owned Supernatural to refresh its brand foundations under the new platform 'Unreal Fitness.' The project redefined Supernatural’s positioning and visual identity, introducing a dynamic, cinematic aesthetic that blends fitness energy with otherworldly environments to elevate the brand’s appeal.