Mythology returned to Harry’s after a decade to evolve the identity it had helped establish at the company’s beginning. The original collaboration, with a co-founder of Warby Parker, included the company name and brand world for an everyday shaving and grooming business. The new work responds to a different stage in Harry’s development: an established brand seeking a more mature presence in a crowded men’s care category. A serif wordmark gives the name a revised typographic character, while an updated Mammoth logomark carries a familiar brand asset into the new system. The intent is to balance maturity with approachability. Project applications show the identity across grooming products and razor packaging, connecting the revised marks to the everyday objects through which customers encounter Harry’s.
Mythology partnered with Harry’s to create Flamingo, a women’s shaving brand that redefined the hair removal category. The studio developed the brand’s name, logo, visual identity, and advertising to establish a modern and empowering presence for women.
Mythology reunited with Harry’s to evolve and mature the men’s grooming brand’s identity after a decade of success. The refreshed design elevates Harry’s position as an industry leader through a refined serif wordmark and an evolved Mammoth logomark that balance sophistication with approachability.
Buck collaborated with Harry’s to create a series of charming animated spots that reflect the brand’s honest and straightforward approach to product design. The team developed a hand-drawn line art style and blended cel animation with live action to highlight the comfort, durability, and personality of Harry’s razors.
Made Thought collaborated with Harry’s to create the 9999:1 project, a speculative exploration of everyday materiality. The project reimagines essential objects like razors, toothbrushes, and eyewear to challenge throwaway culture and promote sustainable, future-focused design thinking.
The Brand Identity features Mythology’s rebrand of personal care brand Harry’s, marking its first major visual overhaul in 12 years. The New York studio, collaborating with COLLINS, introduced a bold electric blue palette, a custom flared serif wordmark by typographer Sunny Park, and refined packaging to reflect Harry’s evolution beyond razors. The new identity balances modernity and warmth, signaling the brand’s maturity while retaining its approachable personality.
Mythology partnered with a co-founder of Warby Parker to redefine the men’s shaving and grooming market by developing Harry’s name and complete brand world. The project established a fresh, accessible identity that positioned Harry’s as a provider of quality, affordable shaving products for men of all ages.