Drawing has always been a natural interest to me.
Learning a new discipline while holding onto a familiar one ended up becoming a cornerstone of my practice.
There is a narrative aspect with illustration that gives me the freedom to tap into emotion and expressive characters.
The earth to play a role in the branding.
Focusing on the purity of sake, we felt that a peony would be a successful symbol to pay homage to the earth and geography from which they originate; the flower is also symbolic of good fortune and traditionally served at celebratory occasions.
The article profiles Brooklyn-based illustrator and designer Bryson Lee, whose vibrant, technicolour illustrations merge natural motifs with pop-cultural influences. It explores his background in graphic design, his work at Mythology, and how his dual disciplines inform his expressive, character-driven art style.
NYC-based studio Mythology created the identity and packaging for Sake Ono, a sake made at a 470-year-old brewery in the Japanese Alps. The design balances Japanese sake heritage with a contemporary character through a tree-peony die-cut label, a rough hand-drawn wordmark by Walk a Thought, and a high-contrast black, white, and Toyo Red palette.