Beyond Meat

News & interviews

• When Do Brand Extensions Stop Making Sense?

  · Jun 8, 2026

  Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.

  GrazaDavidbranding
  Chloe Cordover
• The Designers: Wolff Olins’ Andy Khatouli on challenging conventions and making a difference

  The Brand Identity · Apr 10, 2024 · Interview

  The Brand Identity’s interview with Wolff Olins Creative Director Andy Khatouli explores his creative journey from Studio Moross to co-founding Oddigy and joining Wolff Olins. Khatouli discusses his inspirations, leadership philosophy, and the importance of challenging conventions and making meaningful work. The conversation highlights his personal resilience, creative process, and advice for emerging designers.

  Wolff OlinsStudio MorossOddigyMTVBeyond Meatbranding