The overall success and design language of this project has moved the Starling brand on in a really positive way. It is held up as the benchmark across the business and has been some of our best performing content.
Brighton-based Buff Motion developed a comprehensive motion identity for Starling following the bank's 2025 brand refresh. Starting with 16 vertical social films for existing app and website features, the work evolved into a documented framework of animation principles and technical behaviours for Starling's in-house team. The successful work led Starling to commission a further 12 films for its business-banking products.
The Brand Identity’s interview with Wolff Olins Creative Director Andy Khatouli explores his creative journey from Studio Moross to co-founding Oddigy and joining Wolff Olins. Khatouli discusses his inspirations, leadership philosophy, and the importance of challenging conventions and making meaningful work. The conversation highlights his personal resilience, creative process, and advice for emerging designers.