In their own words
It is held up as the benchmark across the business and has been some of our best performing content.
The overall success and design language of this project has moved the Starling brand on in a really positive way. It is held up as the benchmark across the business and has been some of our best performing content.
Articles & interviews3
- Buff Creates Motion System for Starling’s Rebranded Banking Experience
Brighton motion studio Buff created a scalable motion system and 16 short product-feature films for UK app-based bank Starling following its 2025 rebrand. The work defines confident but human motion behaviours through concise typography, social-first formats and a repeatable four-beat story structure. Buff also delivered a motion guide that Starling's in-house team can use for future product storytelling.
- Why Bold Ideas Die in Creative Meetings
Brighton-based Buff Motion developed a comprehensive motion identity for Starling following the bank's 2025 brand refresh. Starting with 16 vertical social films for existing app and website features, the work evolved into a documented framework of animation principles and technical behaviours for Starling's in-house team. The successful work led Starling to commission a further 12 films for its business-banking products.
- The Designers: Wolff Olins’ Andy Khatouli on challenging conventions and making a difference