AI-Powered Musical Instrument Design for Coca-Cola

AKQA collaborated with Coca-Cola to create Coke SoundZ, the world’s first AI-powered instrument that transforms the brand’s iconic sounds into uplifting music. Combining neuroscience, sound psychology, and innovative product design, the project reimagines how consumers interact with the sensory experience of Coke. The result bridges digital and physical worlds, inviting users and artists to create music from the essence of Coca-Cola itself.