Studio: AKQA

Client: NotCo

Work: Art Direction

Industry: Food & Beverage

Ai Awareness Campaign For Notco

AKQA collaborated with NotCo to create 'Natural Life Expectancy', an AI-driven campaign that imagines farm animals living to their natural ages. Using generative tools like ChatGPT, Midjourney, and Stable Diffusion, the project produced hyper-realistic portraits of elderly animals to highlight the disparity between natural and industrial lifespans. The campaign ran across social media, billboards, and print to promote sustainable food innovation.

Tags: Animal, Impact, Production, Sustainability, Technology