AI Awareness Campaign for NotCo

AKQA collaborated with NotCo to create 'Natural Life Expectancy', an AI-driven campaign that imagines farm animals living to their natural ages. Using generative tools like ChatGPT, Midjourney, and Stable Diffusion, the project produced hyper-realistic portraits of elderly animals to highlight the disparity between natural and industrial lifespans. The campaign ran across social media, billboards, and print to promote sustainable food innovation.