Jose Fresneda
Partner · Co-founder · Strategy Director · Creative Director
Studios:The Collected Works
Quotes
“We never wanted the studio's work to feel formulaic or to play too many of the same tricks over and over.”
“Unlike AI systems that extract styles without credit, TITLES empowers artists to define, monetise, and maintain ownership of their likeness.”
“These tools don’t replace artists; they amplify them.”
“TITLES is a platform where technology supports creativity, and the typeface needed to reflect that duality – precise but not rigid, modern without feeling sterile.”
“The chance to collaborate with FilmNation, whose projects we're big fans of, and have our stamp on a popular podcast hosted by Ed Helms, was an easy 'yes' for us.”
“Finding the balance between irreverence and professionalism took research, care, and intention to get right.”
“The final result is a sort of controlled messiness, like a classified file that's been heavily redacted, but still tells a profound story if you look close enough.”
“From the beginning of this project, we had this idea of visually representing your heart health without feeling too textbooky or cartoony – living more in the abstract, evocative realm.”
“We love when we’re able to develop a custom tool for a project. It’s a great way to codify the visual systems we’re thinking about into a more defined ruleset.”
“We want Prolaio to be an inviting brand, something that feels very different from the cold, clinical, stark colours of a lot of medical brands.”