Pentagram’s New York team led by Matt Willey created a flexible, contrast-driven brand identity for Momofuku’s new Los Angeles restaurant, Super Peach. The design features hand-drawn wordmarks by illustrator Pol Montserrat, a restrained black-and-white palette, and expressive brushstroke illustrations. The result is a lively, intentionally imperfect system that balances restraint with energy and personality.
BP&O features Red Antler’s rebrand for Fuku, the fast-casual chicken sandwich brand born from David Chang’s Momofuku. The identity combines bold typography from Pangram Pangram with Akzidenz-Grotesk, dynamic flash photography, and NYC-inspired signage. While the article praises the typography and art direction, it also questions some of the copywriting and visual choices.
