Ford Design Cases
4 cases across 4 studios
Designers behind the work
Designers and creative leads credited on Ford projects in press coverage.
News & interviews
- Matt Baxter
Creative Boom · Dec 15, 2025 · Interview
Creative Boom’s podcast episode features Matt Baxter, co-founder of Baxter & Bailey, discussing his career, creative philosophy, and side project The Design Laundry. The conversation explores imperfection, community, and maintaining humanity in design practice. It also touches on Brighton’s creative scene and the importance of reflection in a fast-paced industry.
Baxter & BaileyTrickett & Webb300millionOxford University PressThe Body Shopeditorial - Rabbithole reveals fragmented beauty in The Turner Prize’s 2025 identity
The Brand Identity · Nov 7, 2025
Rabbithole designed the identity for the Turner Prize 2025, hosted in Bradford as part of the UK City of Culture celebrations. The concept of 'fragmented beauty' uses layered die-cuts, circular cut-outs, and vibrant gradients to reflect Bradford’s contrasts and the prize’s critical rigour. The identity spans physical and digital applications, from signage and brochures to motion graphics, developed in collaboration with local fabricators and artists.
RabbitholeDuke MakesExtremeThe Turner PrizeBradford 2025 UK City of Culturebranding - "Rabbithole Redefines 2025 Turner Prize Identity with 'Fragmented Beauty'"
Creative Boom · Oct 23, 2025
Creative studio Rabbithole has designed the 2025 Turner Prize identity, inspired by Bradford’s layered character and the idea of 'fragmented beauty.' The tactile, imperfect system uses layered shapes, gradients, and die-cut materials to reflect the city’s energy and the prize’s spirit of discovery. The identity balances playfulness and precision, working across campaign, exhibition, and digital contexts.
RabbitholeTurner PrizeBradford 2025branding - Hugh Miller Joins Pentagram, Emphasizes Subtlety in Design
It's Nice That · Sep 3, 2025
The article profiles Hugh Miller as he joins Pentagram London as a new partner. It explores his design philosophy, career path through studios like Bond and Spin, and his belief in subtle, craft-driven design. Fellow designers praise his typographic sensitivity and thoughtful approach to both corporate and cultural projects.
- Hugh Miller Appointed as Pentagram London Partner
Creative Boom · Sep 2, 2025
Creative Boom reports that Hugh Miller has joined Pentagram London as a new partner. With a career spanning Ford, Microsoft, BOND, and Spin, Miller is known for his typographic precision and cross-sector design expertise. The move coincides with Pentagram London’s relocation to a new Islington studio, marking a new chapter for both Miller and the firm.
- Jasmine Dowling Crafts Tactile Digital Worlds for Beauty Brands
It's Nice That · Mar 10, 2025
The article profiles Australian artist Jasmine Dowling, whose tactile animations and collages for brands like Aesop, Longchamp, and Armani Beauty blend photography, paper craft, and motion. Her handmade, nostalgic approach stands out in an era of AI-generated visuals, emphasizing texture and physicality in digital media.
AesopLongchampmotion - "Will Douglas Captures Brentford Penguins in Inspiring Photo Shoot"
It's Nice That · Feb 20, 2025
London-based photographer Will Douglas captured the Brentford Penguins, a football club for children with Down’s Syndrome and other disabilities, in a glossy campaign-style shoot. The project aimed to highlight inclusivity and community spirit in sport, treating the players like professional athletes. The resulting images celebrate joy, confidence, and representation in football photography.
Brentford Penguinsphotography - "Oxford United Unveils New Branding with LoveGunn for Fresh Era"
Creative Boom · Jan 23, 2025
Creative Boom reports on LoveGunn’s rebrand for Oxford United, marking the football club’s entry into the Championship after 25 years. The London studio created a new identity that balances heritage and modernity, drawing inspiration from Oxford’s architecture and culture. The refreshed brand includes a new typeface, expanded color palette, and art direction aimed at connecting fans and broadening the club’s cultural reach.
- David Shrigley Designs Art for Hot Chip, Sleaford Mods Collab
It's Nice That · Nov 26, 2024
Artist David Shrigley has created the sleeve artwork for a collaborative release between Hot Chip and Sleaford Mods, titled Nom Nom Nom and Cat Burglar. The illustration explores themes of identity and multiple selves, aligning with the collaboration’s fusion of two distinct musical styles. The release, part of Abbey Road’s Lock-In series, is being pressed by Friendly Records with proceeds going to War Child.
Hot ChipSleaford Modspackaging - Rabbithole celebrates the power of Bradfordians in their identity for the UK City of Culture 2025
The Brand Identity · May 7, 2024
Leeds-based studio Rabbithole has created the brand identity for Bradford 2025, the UK City of Culture. The design celebrates the authenticity and diversity of Bradfordians through a bold, community-driven visual system featuring a heart-shaped ‘BD’ logo, a meaningful three-colour palette, and flexible tools for public use. The identity aims to unite the district under a shared cultural banner while empowering residents to take ownership of the brand.
RabbitholeBradford 2025 UK City of Culturebranding


