Mark Martin
Designer, Director, Founder
In their own words
Basis has an informal and friendly feel that is well suited to an inclusive and accessible independent cinema.
We worked with the director of each strand to find a font which they felt represented their curation.
We used to chastise ourselves for being erratic and inconsistent.
We really value creative taste and an appetite for learning and improving.
Articles & interviews3
- All Flows 2026: Personal Stakes Sparked the Best Creative Conversations
Creative Boom’s coverage of All Flows 2026 highlights how the Milton Keynes festival fostered deeply personal and authentic creative conversations. Talks by designers and artists such as Rob Draper, Pip Jamieson, Nada Hesham, and Jonathan Barnbrook explored identity, ethics, and community as central forces in design. The event emphasized small-scale intimacy and the power of real human connection in creative work.
- Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema
Rabbithole, a Leeds and Glasgow-based design studio, has rebranded Hyde Park Picture House, the world’s only gaslit cinema. The new identity features a dynamic lozenge motif inspired by film projection cues, a vibrant technicolour palette, and a diverse typographic system using nine typefaces to represent different cinematic strands. The rebrand captures the cinema’s heritage and the vibrancy of film culture.