Designer · Director · Founder
Basis has an informal and friendly feel that is well suited to an inclusive and accessible independent cinema.
We worked with the director of each strand to find a font which they felt represented their curation.
We used to chastise ourselves for being erratic and inconsistent.
We really value creative taste and an appetite for learning and improving.
Creative Boom’s coverage of All Flows 2026 highlights how the Milton Keynes festival fostered deeply personal and authentic creative conversations. Talks by designers and artists such as Rob Draper, Pip Jamieson, Nada Hesham, and Jonathan Barnbrook explored identity, ethics, and community as central forces in design. The event emphasized small-scale intimacy and the power of real human connection in creative work.
Rabbithole, a Leeds and Glasgow-based design studio, has rebranded Hyde Park Picture House, the world’s only gaslit cinema. The new identity features a dynamic lozenge motif inspired by film projection cues, a vibrant technicolour palette, and a diverse typographic system using nine typefaces to represent different cinematic strands. The rebrand captures the cinema’s heritage and the vibrancy of film culture.
The Brand Identity interviews Mark Martin, co-founder of Rabbithole, about the studio’s evolution, curiosity-driven approach, and commitment to balancing creativity with sustainability. Based in Leeds and Glasgow, Rabbithole has grown from a small web design outfit into a branding studio known for its work with cultural clients like the Leeds International Festival of Ideas. Martin discusses the studio’s collaborative ethos, hiring philosophy, and plans for continued growth and experimentation.