Experiential Brand Activation For Ford Hub

Sibling Rivalry collaborated with Ford, GTB, and Westfield to create immersive brand activations at the Ford Hub in the World Trade Center. Combining stop motion, illustration, 3D graphics, and live action, the installations invited visitors to explore Ford’s vision for mobility through playful and thought-provoking storytelling. The result was an engaging, optimistic experience that encouraged curiosity and interaction.