Matt Baxter
Founder · Designer · Co-founder · Creative Director
5 articles · Mar 2025 — Dec 2025
Quotes
“It's a gloriously honest archive of our industry's mishaps – typos, rogue emails, pitch disasters – and the lessons they teach.”
“The brief from Tommy was quite open, but with lots of background information and insight.”
“The festival is a celebration of sound on screen.”
“The identity is silent—and that's intentional.”
Articles & interviews
- 188. The Spark
Creative Boom · Dec 18, 2025
Episode 188 of The Spark, Creative Boom’s bonus podcast series, features Matt Baxter of Baxter & Bailey. The conversation covers creative playfulness, handling creative jealousy, and the joy of doing what you love, with lighthearted topics like orange hats and Play-Doh. The episode offers a humorous and human look at the creative process.
Baxter & Baileyother - Matt Baxter
Creative Boom · Dec 15, 2025 · Interview
Creative Boom’s podcast episode features Matt Baxter, co-founder of Baxter & Bailey, discussing his career, creative philosophy, and side project The Design Laundry. The conversation explores imperfection, community, and maintaining humanity in design practice. It also touches on Brighton’s creative scene and the importance of reflection in a fast-paced industry.
Baxter & BaileyTrickett & Webb300millionOxford University PressThe Body Shopeditorial - "Creative Boom Podcast Season 10 Launches with Video Option"
Creative Boom · Oct 1, 2025
Creative Boom announces the return of its podcast for Season 10, now available in video format for the first time. Hosted by Katy Cowan, the season features an impressive lineup of creative industry figures including Brian Collins, Pum Lefebure, and Jeff Staple, with sponsorship from paper manufacturer James Cropper. The new season emphasizes authentic conversations about creative careers and the evolving design landscape.
- Baxter & Bailey Present "The Design Laundry" in Barcelona
Creative Boom · May 19, 2025
Baxter & Bailey brought their humorous and candid talk 'The Design Laundry' to OFFF Barcelona, celebrating the messy, mistake-filled side of creativity. The session featured confessional stories from designers including Rian Hughes, Jamie Ellul, Francis Jackson, and Daljit Singh, highlighting lessons learned from professional blunders. The project aims to build a community archive of creative mishaps that encourage openness and learning within the design industry.
- Baxter & Bailey Create Dynamic Identity for London Soundtrack Festival
Creative Boom · Mar 25, 2025
Baxter & Bailey created a dynamic, motion-led brand identity for the inaugural London Soundtrack Festival, founded by Tommy Pearson and Svitlana Gunning. The design draws inspiration from screen formats to reflect the festival’s focus on music in film, TV, and gaming. Featuring a kinetic grid system, vibrant color palette, and expressive typography, the identity captures the rhythm and movement of sound on screen.
Baxter & BaileyLondon Soundtrack Festivalbranding