Articles & interviews
- Hugh Miller Joins Pentagram, Emphasizes Subtlety in Design
The article profiles Hugh Miller as he joins Pentagram London as a new partner. It explores his design philosophy, career path through studios like Bond and Spin, and his belief in subtle, craft-driven design. Fellow designers praise his typographic sensitivity and thoughtful approach to both corporate and cultural projects.
- Paul Belford on Ads: V&A print campaign
Paul Belford revisits Saatchi & Saatchi’s 1988 print campaign for the V&A Museum, praising its bold strategy, witty copy, and masterful photography. The campaign successfully rebranded the museum for a younger audience, balancing irreverence with sophistication. Belford contrasts its confident minimalism with later, more heavy-handed branding approaches.