Tim Dee
Creative Director · Founder
Studios:Rabbithole
Quotes
“That became the north star for the ‘fragmented beauty’ concept: revealing value through gaps, layers and partial views.”
“We kept the system playful but precise.”
“Early on we discussed the idea of shifting the focus from abstract concepts to the attendee and he seemed really into the approach.”
“We made hundreds of faces together ranging from the scary to the absurd, until landing on something we liked.”
“With this year’s figurative focus, we felt it necessary to reduce the visual noise and create a more impactful presentation.”
“We were eager to turn the finished pieces into fun merchandise we’d give out at the events.”
“Typically, we hold a debrief shortly after the festival with the LIFI team, which then forms the brief for the next year.”
“Working in 3D gives us the right amount of flexibility and speed within the process to experiment without too many limitations.”
“We’ve worked with Joseph for a few years now, so have built up a good understanding of each other. The process always starts with a lot of play.”
“The totems symbolise these principles, highlighting our belief in the power of discourse to construct something greater.”