Type Designer · Designer · Other
Auckland-based Designworks created a simple, personality-led brand identity for LyLo, a pod-style hostel seeking to challenge misconceptions around hostel accommodation. The identity uses Radim Pesko’s Agipo typeface, a colourful visual system, and bespoke icons and numerals for a tactile, practical wayfinding system across LyLo’s physical spaces.
Montreal-based studio Wedge has refreshed the identity for Canadian retailer Indigo, building on Bruce Mau’s 1996 design. The updated system retains the iconic indigo blue and logomark while introducing a playful, colourful palette and a contemporary typographic mix featuring Agipo, Futura, and Bradford. The new expression, ‘Life, On Purpose,’ reflects a modern, joyful brand direction.
Madrid branding studio Grávita created a lively, music-led identity for Orchestra Kitchen, a concept restaurant group encompassing cuisine-specific sub-brands including Burger Jazz, Ramen Pop and Nami-Nori Blues. The identity interprets kitchen activity as a culinary symphony, using colour tied to each cuisine and a flexible typographic system centred on Antiga, with Girott and Garnett supporting sub-brand and body copy applications.
PORTO ROCHA created a bold, maximalist identity for Netflix Brazil’s Tudum, a 116-page publication replacing the brand’s live event during the pandemic. The design embraces vibrant color, expressive typography, and a mix of illustration and photography to capture the energy of pop culture. The project showcases a playful yet cohesive editorial system that reflects Netflix’s dynamic entertainment ethos.
The Brand Identity features Forth + Back’s design for SPIRAL, an annual publication founded by Shawn Ghassemitari that explores the culture surrounding American football. The Los Angeles studio created the magazine’s identity, editorial layout, and promotional materials, using bold typography and a vivid orange accent to reflect the sport’s energy. The first issue, themed 'Tribalism,' includes illustrations by Nathan Bell and a mix of typefaces from Matt Willey, Radim Pesko, Karl Nawrot, and Pangram Pangram Foundry.
Melbourne-based studio A Friend of Mine collaborated with carbon-neutral beauty brand Kester Black on a full rebrand and packaging overhaul. The new identity embraces the brand’s playful and ethical personality through vivid colors, organic patterns, and refined print finishes. The result is a sophisticated yet fun packaging system that challenges conventional cosmetic design.
Studio FAX created an industrial-inspired identity system for London-based design studio TMPL, founded by designer Dale Stephens. The project included a minimalist visual identity, printed materials, and a website, featuring the Union typeface and photography by Anna Garforth. The design reflects TMPL’s focus on materiality and industrial forms.
The Brand Identity highlights the collaboration between designer Ben Mingo, photographer Abraham Campillo, and developer Aristide Benoist for Waka Waka’s Collection No.2. The project, led by Japanese designer Shin Okuda, presents a minimalist identity and website reflecting the furniture brand’s focus on proportion and simplicity. The team used Radim Pesko’s Agipo and Century Schoolbook typefaces to echo the geometric qualities of the collection’s birch plywood chairs.