Robin Howie

Founder · Creative Director

6 articles · Jun 2022Sep 2025

Studios:Fieldwork Facility

Quotes

  • Robin told the audience about the studio’s creative process towards creating an immersive environment for the new museum with bespoke typefaces and intuitive interfaces that centralises “radical access”, core design principles, and above all, sustainability.
  • I had spent a good chunk of time and money over several years essentially asking a selection of other designers if my work bends to what they think is ‘good’.
  • We landed on the concept to approach V&A East Storehouse as an operating system.
  • Wayfinding and interpretation become an interface to help visitors search, discover, decode and hack the experience.
  • We're trying to create a space that people can make their own.
  • Everything perfectly led back to time, so we adopted an ellipsis as our logo and after that, the rest of the identity quickly fell into place.
  • Amidst all the time-based exhibits there was this one exhibit that took me right back to my childhood, ‘The Talking Clock,’
  • Everything perfectly led back to time, so we adopted an ellipsis as our logo and after that, the rest of the identity quickly fell into place.
  • I thought if we could focus on those moments where all walks of life can slow down and enjoy a coffee... we’d be able to demonstrate that speciality coffee doesn’t have to be a snooty product.

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